Oregon Department of Fish and Wildlife
Using integrated marketing to protect Oregon’s wildlife
To combat the growing threat of poachers in Oregon, Quinn Thomas was tapped to launch a statewide wildlife protection awareness campaign. We developed a powerful brand, a multilingual campaign, and persona-based messaging across social channels to reach Oregonians from all walks of life. The result: increased awareness, stronger engagement, and new momentum to protect Oregon’s wildlife.
AWARDS
2024 PRSA Oregon Spotlight Award for Public Service Campaigns
2024 Association of Conservation Information, National Education Campaign
SERVICES
Communications Strategy
Creative Services
Digital Marketing
Public Affairs
Research
Project Results
105k+
Ad clicks
9M
Ad campaign views
173
Earned media clips
Oregonians Rally Behind Anti-Poaching Campaign
We used the program’s brand refresh to garner extensive earned media coverage, developed a proactive media pitching calendar to educate about poaching realities and hosted a media training for key spokespeople.
