Sparking interest in behavioral health careers

Facing a statewide shortage of behavioral health workers, the Washington Health Care Authority tapped us to help inspire the next generation of professionals through a behavioral health workforce recruitment campaign. We led research, crafted a powerful message, and launched a multi-phase, year-over-year campaign inspired by real workers. The latest campaign focuses on filling the shortage of male, BIPOC behavioral health workers in Washington and highlights lived experience as a career strength through bilingual ads, a digital hub to drive career interest, and a mix of digital and out-of-home media placements. The result: surpassed benchmarks in building interest in behavioral health careers across Washington.